Welcome to Kiddyland, Tokyo’s tax-free toy and character goods mecca in Omotesando. With character goods ranging from Hello Kitty to Star Wars, it’s consumer heaven for adults and children alike.
Kiddyland - image © Florentyna Leow
Omotesando-dori might be well-known for hosting flagship stores from the world’s luxury brands, but nestled in between all of them is Kiddyland - a four-floor building stocked top to bottom with all manner of branded toys and merchandise.
Kiddyland - image © Florentyna Leow
Whether it’s Studio Ghibli, Hello Kitty, Gudetama or Rilakkuma, this store has you covered with all the major Japanese characters and cartoon-themed goods you could ever want.
Kiddyland - image © Florentyna Leow
Of course, it’s not all Japanese brand merchandise. There’s a great deal of merchandise from familiar American brands like Star Wars, Disney, and Marvel, running the gamut from socks to steering wheel covers to umbrellas. Pretty much all major fandoms are covered, so your only problem here is setting a budget and sticking to it.
Kiddyland - image © Florentyna Leow
One wonders if Kiddyland is perhaps slightly misnamed, given that most people in there are not actually children. Still, Kiddyland doesn’t pretend to be anything other than what it is - a four-floor merchandise mecca with a price tag on every item. If you’re not into the explosively bright, kawaii aesthetic or character goods, give Kiddyland a miss.
English name:
Kiddyland
Japanese name:
キデイランド
English address:
6-1-9 Jingumae, Shibuya-ku, Tokyo, 150-0001
Japanese address:
〒150-0001 東京都渋谷区神宮前6-1-9
Opening hours:
Monday-Friday: 11am-9pm
Saturday, Sunday and national holidays: 10:30am-9pm
Price:
Nearest Transport:
Subway: 3-minute walk from exit 4 of Meiji-jingumae Station on the Tokyo Metro Chiyoda and Fukutoshin lines.
Telephone:
+81-3-3409-3431
Website:
Official website (Select English on this page)
Near To Here:
Kiddyland is located in Tokyo's Harajuku And Aoyama district. See our complete list of things to do in Harajuku And Aoyama, including places to eat, nightlife and places to stay.
Tokyo Vacation Checklist
- For all the essentials in a brief overview, see my First Time In Tokyo guide
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- If you're visiting more than one city, save a ton of money with a Japan Rail Pass – here's why it's worth it
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